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Cheerios is an American brand of breakfast cereals manufactured by General Mills. In some countries, including the United Kingdom, Cheerios is marketed by Cereal Partners under the Nestlé brand; in Australia and New Zealand, Cheerios is sold as an Uncle Toby's product. It was first manufactured in 1941 and was originally called CheeriOats.
There have been several commercials for Cheerios which have featured Peanuts characters.