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Unprecedented for a comic strip, Peanuts became a huge marketing phenomenon. The Peanuts Gang became spokespersons for a variety of businesses and all manner of merchandise has been sold featuring their likenesses.

Books[]

One of the most durable pieces of merchandise is books, starting with reprints of the strips themselves as well as adaptations of animated specials, and entirely original works.

Paper products[]

Possibly the most abundant type of merchandise is paper products such as greeting cards.

Toys[]

Between action figures, miniatures, dolls, and plushes, all of the Gang has popped off the page into three dimensions.

Apparel[]

While the most common types of Peanuts clothing are casual wear like T-shirts, pajamas, and sneakers, there are also Peanuts formal wear such as ties. Charles M. Schulz's 1950s Halloween strips were instrumental in creating the tradition of trick-or-treating, so it's only appropriate that Charlie Brown and Snoopy are popular costumes.

Other[]

Virtually any item has been branded with Peanuts.

See also[]

External links[]

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