Mattel Logo

The Mattel logo.

Mattel, Inc. is an American multinational toy manufacturing company that is based in El Segundo, California. It was founded in 1945. It is named after its two founders, Harold "Matt" Matson and Elliot Handler. In terms of revenue and market, Mattel is the largest toy maker in the world, (the second largest is Hasbro). Mattel products are sold in 150 countries. In 2014, it was ranked #403 in Fortune magazine's list of the 500 largest American companies. Its subsidiaries include Mega Brands and Fisher-Price. Its well-known brands include Barbie dolls, Winx Club dolls, Matchbox toys and Masters of the Universe toys.

Several licensed Peanuts' products have been produced by Mattel over the years


1971 Snoopy Ice Hockey Commercial-100:30

1971 Snoopy Ice Hockey Commercial-1

1971 commercial for a Mattel toy which features Snoopy and Woodstock playing ice hockey.

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