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Metlife logo

MetLife logo

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Metropolitan Life Insurance Company or MetLife, is an insurance company. It provides insurance, annuities, and employee benefit programs, with 90 million customers in over 60 countries. The company was founded on March 24, 1868.

In 1985, MetLife adopted Snoopy and other Peanuts characters as their spokestoons, having them appear in promotional materials, sales literature, premium items and commercials. In 2002, they signed a contract allowing them to continue using Peanuts for advertising. 

In 2006, MetLife signed an international agreement with Peanuts Worldwide. This agreement, in combination with their North American contract, gave MetLife exclusive worldwide rights in the financial services category to use the Peanuts characters. The North American and international markets contracts were set to expire in 2014; but the characters were retained until 2016, when MetLife decided to retire the Peanuts characters as part of a general branding overhaul.

For many years, Snoopy has served as the face of the MetLife blimp.

Videos

MetLife Commercial - Going Up (featuring Allyn Rachel)

MetLife Commercial - Going Up (featuring Allyn Rachel)

"Going Up" from 2013

MetLife "5 Cents"

MetLife "5 Cents"

MetLife commercial featuring the Peanuts characters.

MetLife "The Right Choice"

MetLife "The Right Choice"

MetLife commercial featuring Peanuts characters.

Retro Commercial - MetLife Peanuts

Retro Commercial - MetLife Peanuts

An early MetLife commercial featuring Peanuts characters.

MetLife Insurance Commercial 1989

MetLife Insurance Commercial 1989

An early MetLife commercial featuring Peanuts characters.

MetLife - Snoopy Safari Cruise

MetLife - Snoopy Safari Cruise

Charlie Brown, Linus, & Snoopy in a MetLife Commercial from 1986

Charlie Brown, Linus, & Snoopy in a MetLife Commercial from 1986

An early commercial from 1987.

1988 - Commercial - Metropolitan Life Insurance Company - Happy Thanksgiving Charlie Brown!-0

1988 - Commercial - Metropolitan Life Insurance Company - Happy Thanksgiving Charlie Brown!-0

Snoopy, Linus, Charlie Brown - Metropolitan Life Commercial

Snoopy, Linus, Charlie Brown - Metropolitan Life Commercial

Snoopy and Charlie Brown in A MetLife Commercial from 1986

Snoopy and Charlie Brown in A MetLife Commercial from 1986

MetLife - National Anthem with Peanuts (Super Bowl 2014 Commercial)

MetLife - National Anthem with Peanuts (Super Bowl 2014 Commercial)

Met Life 1985

Met Life 1985

MetLife Ad from 1986 - Snoopy Plays Tennis

MetLife Ad from 1986 - Snoopy Plays Tennis

Snoopy and Linus for Metropolitan Life - 1986 ad

Snoopy and Linus for Metropolitan Life - 1986 ad

1988 MetLife Commercial

1988 MetLife Commercial

Snoopy metlife

Snoopy metlife

MetLife Commercial

MetLife Commercial

MetLife Team

MetLife Team

Rozwijamy się dla Ciebie od ponad 145 lat

Rozwijamy się dla Ciebie od ponad 145 lat

MetLife MultiOchrona - kompleksowa ochrona NW

MetLife MultiOchrona - kompleksowa ochrona NW

1987 Met Life Peanuts Commercial

1987 Met Life Peanuts Commercial

1985 ads Met Life

1985 ads Met Life

MetLife Peanuts Commercial

MetLife Peanuts Commercial

MetLife Ad- Sally & Charlie Brown (1998)

MetLife Ad- Sally & Charlie Brown (1998)

MetLife TV Commercial Concert Featuring Peanuts Gang - iSpottv

MetLife TV Commercial Concert Featuring Peanuts Gang - iSpottv.webm

Cute snoopy metlife commercial

Cute snoopy metlife commercial

Woodstock and Snoopy Metropolitan Life Commercial

Woodstock and Snoopy Metropolitan Life Commercial

Metlife Milestone starring Snoopy Commercial 1993

Metlife Milestone starring Snoopy Commercial 1993

MetLife 1990 Commercial

MetLife 1990 Commercial

Metlife 90's

Metlife 90's

Pays Every Claim

Pays Every Claim

MetLife Cartoon Super Bowl Commercial Old-School Cartoons Star In New Ad (VIDEO)

MetLife Cartoon Super Bowl Commercial Old-School Cartoons Star In New Ad (VIDEO).mp4

Charlie Brown and the gang appear in the beginning

MetLife 1995 Commercial

MetLife 1995 Commercial

1990'S Commercial MetLife Insurance "Get Met. It Pays

1990'S Commercial MetLife Insurance "Get Met. It Pays."

【HD】2013 01 04 ON AIR CM (15s) No

【HD】2013 01 04 ON AIR CM (15s) No.014 メットライフアリコ

アリコ 「スヌーピーの飛行船 ~ 登場」スヌーピー

アリコ 「スヌーピーの飛行船 ~ 登場」スヌーピー

2種 天海祐希 CM メットライフアリコ スヌーピー

2種 天海祐希 CM メットライフアリコ スヌーピー

スヌーピー展CM 連続バージョン

スヌーピー展CM 連続バージョン

Metropolitan Life Commercial from '88

Metropolitan Life Commercial from '88

1992 - Peanuts Gang for Met Life Insurance

1992 - Peanuts Gang for Met Life Insurance

1988 - Metropolitan Life - Peanuts Track & Field

1988 - Metropolitan Life - Peanuts Track & Field

Sleeping Child Metlife

Sleeping Child Metlife

MetLife Ad- Rock Climbing (1998)

MetLife Ad- Rock Climbing (1998)

MetLife Snoopy Reklamı

MetLife Snoopy Reklamı

PNB MetLife Insurance Film MetLife Mera Term Plan

PNB MetLife Insurance Film MetLife Mera Term Plan

PNB MetLife Health Plans

PNB MetLife Health Plans

Peanuts MetLife Commercial (1986)

Peanuts MetLife Commercial (1986)

ま・み・む・メットライフ生命「お正月」編CM

ま・み・む・メットライフ生命「お正月」編CM

MetLife Guaranteed Returns

MetLife Guaranteed Returns

Metlife

Metlife

See also